Where To Buy Wholesale Wedding Dresses?

Where to buy wholesale wedding dresses Buying wholesale wedding dresses typically involves dealing directly with manufacturers, distributors, or wholesalers. Here are some common avenues you can explore:

Trade Shows and Bridal Expos: Attending trade shows and bridal expos can provide direct access to manufacturers and wholesalers who offer wholesale pricing. You can make connections and negotiate deals on-site.

Online Wholesale Platforms: Websites like Alibaba, AliExpress, DHgate, and Made-in-China offer a wide range of wedding dresses at wholesale prices. You can contact sellers directly to discuss bulk orders and pricing.

Wholesale Marketplaces: Look for wholesale marketplaces specific to the bridal industry. Websites like WeddingWire and The Knot may have sections for wholesale purchasing.

Directly from Manufacturers: Some wedding dress manufacturers offer wholesale pricing directly through their websites or by contacting them directly. This approach may require larger minimum order quantities but can offer better pricing.

Local Wholesale Suppliers: Check if there are any local wholesale suppliers or distributors specializing in wedding dresses. They may offer competitive pricing and the advantage of being able to see the dresses in person before making a purchase.

Networking with Other Retailers: Reach out to other bridal shop owners or retailers in your area or online forums. They may be willing to share their wholesale sources or collaborate on bulk orders to get better pricing.

Trade Publications and Directories: Industry publications and directories may list wholesalers and manufacturers of wedding dresses. Subscribing to or purchasing these resources can provide valuable leads.

When buying wholesale, always ensure that you thoroughly research the suppliers, check their reputation, and ask for samples if possible to assess the quality of the dresses before making a large purchase.

Where to buy wholesale wedding dresses

Where to buy wholesale wedding dresses Examining stores that sell wholesale wedding dresses is a crucial step in finding reliable suppliers and ensuring the quality of the dresses you intend to purchase. Here’s a guide on how to examine these stores effectively:

Research Online: Start by researching online for stores that specialize in selling wholesale wedding dresses. Look for directories, review websites, and forums where retailers share their experiences and recommendations.

Check Reputation and Reviews: Look for reviews and testimonials from other buyers. Pay attention to factors such as product quality, customer service, shipping times, and overall satisfaction. Websites like Yelp, Google Reviews, and Trustpilot can be helpful for this.

Visit the Store’s Website: Explore the website of each wholesale store you’re interested in. Pay attention to their range of products, pricing information, minimum order requirements, shipping policies, and return/exchange policies. A well-designed and informative website is often a good indicator of a professional and reliable supplier.

Contact the Store: Reach out to the store directly to inquire about their products and services. Ask about their wholesale pricing, minimum order quantities, available styles, customization options, and any other questions you may have. A responsive and helpful customer service team is a positive sign.

Request Samples: If possible, request samples of the wedding dresses you’re interested in before making a bulk purchase. This will allow you to assess the quality of the materials, construction, and overall craftsmanship. Pay attention to details such as fabric quality, stitching, and embellishments.

Verify Credentials: Check if the store has any certifications, memberships, or affiliations with industry associations or organizations. This can provide reassurance regarding their credibility and commitment to quality standards.

Ask for References: Don’t hesitate to ask the store for references from other retailers who have purchased from them. Talking to previous clients can give you valuable insights into their experiences and help you make an informed decision.Where to buy wholesale wedding dresses

Negotiate Terms: Once you’ve narrowed down your options, negotiate terms with the store to ensure you’re getting the best possible deal. Discuss pricing, payment terms, delivery schedules, and any other details relevant to your purchase.

By following these steps and thoroughly examining stores that sell wholesale wedding dresses, you can find reliable suppliers who offer high-quality products at competitive prices.

Searching for Wholesale Wedding Dress Manufacturers and Distributors

When searching for wholesale wedding dress manufacturers and distributors, consider the following avenues:

Online Directories: Websites like Alibaba, AliExpress, DHgate, and Made-in-China list numerous manufacturers and distributors of wedding dresses. You can browse through these platforms, filter your search based on location, product specifications, and other criteria, and directly contact potential suppliers.

Trade Shows and Exhibitions: Attend bridal trade shows, fashion exhibitions, and industry events where wedding dress manufacturers and distributors showcase their products. These events provide an excellent opportunity to meet suppliers in person, examine their offerings, and negotiate deals.

Industry Publications and Websites: Explore bridal industry publications, websites, and forums that feature directories of wedding dress manufacturers and distributors. These resources often provide valuable insights, reviews, and contact information for reputable suppliers.

Networking: Connect with other bridal shop owners, wedding planners, and industry professionals who may have recommendations or contacts in the wholesale wedding dress industry. Networking can help you discover reliable suppliers and establish mutually beneficial relationships.

Online Research: Conduct thorough online research to identify wedding dress manufacturers and distributors. Look for companies with a strong online presence, positive reviews, and a comprehensive product catalog. Visit their websites, review their product offerings, and contact them to discuss wholesale arrangements.

Social Media: Utilize social media platforms like LinkedIn, Instagram, and Facebook to search for wedding dress manufacturers and distributors. Many suppliers maintain active social media profiles where they showcase their products, share updates, and engage with potential clients.

Trade Directories: Explore trade directories specific to the bridal industry, which list manufacturers, distributors, and wholesalers of wedding dresses. These directories often provide detailed profiles of suppliers, including contact information, product catalogs, and company backgrounds.

Local Chambers of Commerce: Contact your local chamber of commerce or industry associations related to the bridal sector. They may have resources, directories, or networking events that can connect you with wholesale wedding dress suppliers in your region.

When researching and contacting wholesale wedding dress manufacturers and distributors, be sure to inquire about their pricing, minimum order requirements, customization options, shipping policies, and any other relevant details. Additionally, request samples or visit their showrooms whenever possible to assess the quality of their products firsthand.

Using Online Wholesale Wedding Dress Sales Sites

To utilize online wholesale wedding dress sales sites effectively, consider the following steps:

Research and Identify Platforms: Begin by researching online wholesale wedding dress sales sites. Some popular platforms include Alibaba, AliExpress, DHgate, Made-in-China, and WholesaleCentral. Evaluate each platform based on factors such as reputation, user interface, product variety, and customer service.

Create Accounts: Sign up for accounts on the selected platforms. Creating an account will allow you to access additional features, receive notifications about promotions or new products, and track your orders efficiently.

Browse Product Listings: Explore the product listings on each platform to familiarize yourself with the range of wedding dresses available. Use search filters to narrow down your options based on criteria such as style, fabric, price range, and minimum order quantity (MOQ).

Compare Prices and Suppliers: Compare prices and offerings from different suppliers to identify the most competitive options. Pay attention to factors such as bulk discounts, shipping costs, and payment terms. Look for suppliers with positive reviews and a track record of reliability.

Contact Suppliers: Reach out to suppliers directly through the platform’s messaging system or contact information provided in their listings. Inquire about pricing details, MOQs, customization options, shipping times, and any other questions you may have. Clarify your requirements and negotiate terms if necessary.

Request Samples: If feasible, request samples of the wedding dresses you’re interested in before making a bulk purchase. Sampling allows you to assess the quality of the dresses, verify their accuracy against product descriptions, and make an informed decision.Where to buy wholesale wedding dresses

Place Orders: Once you’ve identified suitable suppliers and finalized your selections, proceed to place your orders. Follow the platform’s instructions for submitting orders, providing payment details, and arranging shipping.

Track Orders and Communicate: Keep track of your orders through the platform’s order management system. Stay in communication with the suppliers to receive updates on order status, shipping notifications, and any potential issues that may arise.

Provide Feedback: After receiving your orders, provide feedback to the suppliers based on your experience. This helps other buyers make informed decisions and incentivizes suppliers to maintain high standards of quality and service.

By following these steps, you can effectively use online wholesale wedding dress sales sites to source high-quality dresses for your business or event. Remember to conduct due diligence on suppliers, communicate clearly, and prioritize customer satisfaction throughout the purchasing process.

Visiting Wedding Dress Wholesalers and Wholesale Wedding Dress Markets

Visiting wedding dress wholesalers and wholesale wedding dress markets can be a valuable way to assess product quality, negotiate pricing, and establish relationships with suppliers. Here’s how to make the most of your visits:

Research and Plan Ahead: Before visiting wholesalers or markets, conduct thorough research to identify potential suppliers and understand the market trends. Make a list of wholesalers or markets you plan to visit and prioritize them based on factors such as reputation, product range, and proximity.

Contact Suppliers: Reach out to wholesalers or market organizers in advance to confirm their operating hours, location, and any specific requirements for visiting (such as appointments). This ensures that you can make the most of your visit and avoid any potential inconvenience.

Prepare Your Requirements: Know what types of wedding dresses you’re interested in, including styles, sizes, fabrics, and price points. Having clear requirements will help you streamline your search and make informed decisions when evaluating products.

Inspect the Merchandise: When visiting wholesalers or markets, thoroughly inspect the merchandise on display. Pay attention to the quality of materials, craftsmanship, and finishing details. Try on sample dresses if possible to assess fit and comfort.

Ask Questions: Don’t hesitate to ask wholesalers or vendors questions about their products, pricing, minimum order quantities, customization options, and delivery timelines. Engage in discussions to gain insights into their expertise and commitment to customer satisfaction.

Negotiate Pricing and Terms: Negotiate pricing and terms with wholesalers or vendors to secure the best deal for your business. Be prepared to discuss bulk discounts, payment terms, and any additional services or perks they may offer.

Request Samples: If available, request samples of the wedding dresses you’re interested in to evaluate their quality and suitability for your needs. Sampling allows you to make more informed purchasing decisions and minimizes the risk of dissatisfaction with the final products.

Build Relationships: Building strong relationships with wholesalers or vendors can lead to long-term partnerships and favorable terms in the future. Take the time to establish rapport, exchange contact information, and follow up after your visit to express interest in future collaboration.

Take Notes and Compare: Take notes during your visits to document your impressions, pricing details, and any agreements reached with suppliers. After visiting multiple wholesalers or markets, compare your findings to determine the best options for your business.Where to buy wholesale wedding dresses

By following these steps and leveraging your visits to wedding dress wholesalers or wholesale markets effectively, you can find reliable suppliers, source high-quality products, and negotiate favorable terms for your business.

Following and Visiting Wedding Dress Fairs

Attending wedding dress fairs can be an excellent way to explore the latest trends, discover new designers, and connect with suppliers and industry professionals. Here’s how to make the most of your experience:

Research Fairs: Research upcoming wedding dress fairs and bridal exhibitions in your area or within your target market. Look for fairs that attract a diverse range of exhibitors, including designers, manufacturers, wholesalers, and retailers.

Register and Plan Ahead: Register for the wedding dress fair in advance to secure your attendance. Review the fair’s schedule, exhibitor list, and floor plan to plan your visit effectively. Identify key exhibitors you want to visit and prioritize them based on your business needs.

Set Goals: Define clear goals for your visit to the wedding dress fair. Determine what you hope to achieve, whether it’s finding new suppliers, sourcing specific styles of wedding dresses, networking with industry professionals, or staying updated on industry trends.

Prepare Your Materials: Bring essential materials such as business cards, product catalogs, samples (if applicable), and a notebook to jot down important information and contacts. Dress professionally and be prepared to engage in discussions with exhibitors and fellow attendees.

Explore the Exhibits: Take time to explore the exhibits and showcases at the wedding dress fair. Visit booths of interest, browse through the collections, and interact with designers and representatives to learn more about their products and services.

Attend Seminars and Workshops: Many wedding dress fairs offer seminars, workshops, and panel discussions on topics relevant to the bridal industry. Attend sessions that align with your interests and business objectives to gain valuable insights and knowledge.

Network with Peers: Take advantage of networking opportunities to connect with other industry professionals, including retailers, designers, wholesalers, and influencers. Exchange contact information, share experiences, and explore potential collaborations or partnerships.

Participate in Fashion Shows: If the wedding dress fair includes fashion shows or runway presentations, attend these events to see the latest bridal collections and trends firsthand. Pay attention to design aesthetics, silhouettes, fabrics, and embellishments that resonate with your target audience.

Follow Up: After the wedding dress fair, follow up with exhibitors and contacts you made during the event. Send thank-you emails, schedule follow-up meetings or calls, and continue nurturing relationships with potential suppliers or partners.Where to buy wholesale wedding dresses

Evaluate Your Experience: Reflect on your experience at the wedding dress fair and assess whether you achieved your goals. Identify key takeaways, actionable insights, and potential opportunities for your business moving forward.

By following these tips and actively engaging in the wedding dress fair experience, you can make valuable connections, discover new products and trends, and gain a competitive edge in the bridal industry.

Direct Contact with Wholesale Wedding Dress Suppliers

Directly contacting wholesale wedding dress suppliers can be an effective way to establish relationships, negotiate terms, and source products for your business. Here’s how to approach it:

Compile a List of Suppliers: Research and compile a list of potential wholesale wedding dress suppliers. Utilize online directories, trade shows, industry publications, and recommendations from peers to identify reputable suppliers with the products you’re interested in.

Gather Contact Information: Collect the contact information of the suppliers on your list, including email addresses, phone numbers, and any other relevant details. You may find this information on the suppliers’ websites, online directories, or through trade show materials.

Craft an Introduction Email: Write a concise and professional introduction email to send to the suppliers on your list. Introduce yourself, briefly explain your business and your interest in their products, and inquire about their wholesale pricing, product catalog, and ordering process. Personalize each email to demonstrate genuine interest.

Highlight Your Business: In your introduction email, highlight the key aspects of your business that make you an attractive partner for the supplier. This could include your target market, sales volume, distribution channels, and any unique selling points that set your business apart.

Inquire About Pricing and Terms: Clearly outline your requirements and expectations regarding pricing, minimum order quantities, payment terms, shipping options, and any other relevant terms. Request detailed information on their wholesale pricing structure and any discounts available for bulk orders.

Provide Specific Details: Provide specific details about the types of wedding dresses you’re interested in, including styles, fabrics, sizes, and any customization options you may require. This helps the supplier understand your needs and tailor their offerings accordingly.

Follow Up: After sending your initial email, follow up with the suppliers who haven’t responded within a reasonable timeframe. A polite follow-up reminder can prompt a response and demonstrate your continued interest in establishing a partnership.

Schedule Meetings or Calls: If the supplier expresses interest in working with you, schedule meetings or phone calls to discuss your requirements in more detail. Use this opportunity to ask any additional questions, clarify terms, and assess the supplier’s suitability for your business.

Negotiate and Finalize Terms: Negotiate pricing and terms with the supplier to reach a mutually beneficial agreement. Be prepared to compromise and consider factors beyond just price, such as product quality, reliability, and customer service.

Establish a Trial Order: Consider placing a trial order with the supplier to test their products and service quality before committing to a larger volume. This allows you to assess the supplier’s performance firsthand and ensure they meet your expectations.

By following these steps and effectively communicating with wholesale wedding dress suppliers, you can establish fruitful partnerships and secure quality products for your business.

Importing Wholesale Wedding Dresses from Abroad

Importing wholesale wedding dresses from abroad can be a complex process, but it can also be rewarding in terms of accessing unique designs and cost-effective manufacturing. Here’s a step-by-step guide to help you navigate the process:

Market Research: Before importing, conduct thorough market research to understand the demand for wedding dresses in your target market. Identify trends, preferences, and competitors to inform your product selection and pricing strategy.

Identify Suppliers: Research and identify potential suppliers of wholesale wedding dresses abroad. Consider factors such as product quality, pricing, manufacturing capabilities, lead times, and reliability. Utilize online directories, trade shows, and industry contacts to find reputable suppliers.

Contact Suppliers: Reach out to selected suppliers to inquire about their products and services. Introduce your business, explain your interest in their wedding dresses, and request information on pricing, minimum order quantities, customization options, and shipping terms. Establish clear communication channels to facilitate ongoing dialogue.

Negotiate Terms: Negotiate pricing and terms with the suppliers to ensure favorable conditions for your business. Discuss bulk discounts, payment terms, delivery schedules, and any additional services or requirements. Aim to establish mutually beneficial agreements that align with your budget and goals.

Sample Ordering: Before placing a large order, request samples of the wedding dresses you’re interested in. Sampling allows you to assess the quality, fit, and craftsmanship of the dresses, as well as ensure they meet your expectations and standards. Evaluate multiple samples from different suppliers to make informed decisions.

Quality Control: Implement a rigorous quality control process to ensure the consistency and reliability of the wedding dresses you import. Specify your quality standards, conduct inspections during production, and inspect the final products before shipment to identify any defects or issues.

Arrange Shipping and Logistics: Coordinate shipping and logistics for importing the wedding dresses from abroad. Choose a reliable freight forwarder or shipping agent to handle transportation, customs clearance, and delivery to your location. Consider factors such as shipping costs, transit times, and import duties when planning your logistics.

Compliance and Documentation: Ensure compliance with import regulations, tariffs, and customs requirements in both the exporting and importing countries. Obtain the necessary permits, licenses, and certifications to facilitate smooth customs clearance. Prepare and submit accurate documentation, including invoices, packing lists, and certificates of origin, to expedite the import process.

Manage Inventory and Storage: Plan for the storage and management of imported wedding dresses upon arrival. Allocate sufficient warehouse space, implement inventory management systems, and establish procedures for handling and storing the dresses safely and securely. Monitor inventory levels and replenish stock as needed to meet customer demand.

Market and Sell: Once the wedding dresses are imported and available for sale, market them effectively to your target audience. Utilize various channels such as online platforms, bridal shows, retail stores, and social media to promote your products and attract customers. Provide exceptional customer service and support to enhance the buying experience and build customer loyalty.

By following these steps and carefully managing the import process, you can successfully import wholesale wedding dresses from abroad and expand your business opportunities in the bridal industry.

Using Online Platforms Where You Can Buy Wedding Dresses Wholesale

When buying wedding dresses wholesale online, several platforms cater specifically to wholesale buyers. Here are some popular online platforms where you can buy wedding dresses wholesale:

Alibaba: Alibaba is one of the largest online marketplaces, connecting buyers with suppliers from around the world. It offers a wide range of wedding dresses at wholesale prices, allowing you to browse through various styles, designs, and price points.

AliExpress: AliExpress, owned by Alibaba Group, is a retail marketplace that also offers wholesale options. You can find wedding dresses from different suppliers at wholesale prices, with options for customization and bulk ordering.Where to buy wholesale wedding dresses

DHgate: DHgate is a Chinese e-commerce platform that specializes in connecting buyers with Chinese manufacturers and wholesalers. It offers a vast selection of wedding dresses at wholesale prices, with options for customization and international shipping.

Made-in-China: Made-in-China is a comprehensive online platform that connects buyers with Chinese manufacturers and wholesalers across various industries, including bridal wear. You can find a wide range of wedding dresses at wholesale prices, with options for customization and negotiation.

WholesaleCentral: WholesaleCentral is a B2B directory and marketplace that connects wholesale buyers with suppliers and distributors across different industries. It features a category for bridal wear, where you can find wholesale wedding dresses from various suppliers.

FashionTIY: FashionTIY is an online wholesale marketplace that offers a wide range of fashion products, including wedding dresses. It connects buyers directly with manufacturers and wholesalers, allowing you to purchase wedding dresses at competitive wholesale prices.

Global Sources: Global Sources is a B2B sourcing platform that connects buyers with suppliers from China and other Asian countries. It offers a wide selection of wedding dresses at wholesale prices, with options for customization and international shipping.

TradeGala: TradeGala is a wholesale fashion marketplace that connects retailers with fashion brands and suppliers from around the world. It offers a selection of wedding dresses from various suppliers, with options for bulk ordering and international shipping.

When using these online platforms to buy wedding dresses wholesale, it’s essential to conduct thorough research on suppliers, compare prices and product quality, and communicate effectively to ensure a smooth purchasing experience. Additionally, consider factors such as shipping costs, delivery times, and return policies when making your buying decisions.

Conducting Research on Wedding Dress Production and Sales Centers

Conducting research on wedding dress production and sales centers involves gathering information about locations where wedding dresses are manufactured and sold. Here’s how you can conduct this research effectively Where to buy wholesale wedding dresses

Identify Key Regions: Start by identifying regions known for wedding dress production and sales. These may include countries or cities with a strong fashion industry, such as China, India, the United States, Italy, and Turkey. Within these regions, there may be specific cities or districts known for their concentration of wedding dress manufacturers and retailers.

Online Research: Use online resources to gather information about wedding dress production and sales centers. Look for industry reports, articles, and blog posts that discuss prominent manufacturing hubs, market trends, and key players in the wedding dress industry. Websites of fashion associations, trade publications, and market research firms can be valuable sources of information.

Industry Directories: Explore industry directories and databases that list wedding dress manufacturers, wholesalers, and retailers. These directories may provide details about companies’ locations, specialties, contact information, and product offerings. Examples include the Fashion Directory and the ThomasNet directory.

Trade Shows and Exhibitions: Attend trade shows, bridal exhibitions, and fashion events where wedding dresses are showcased and sold. These events often attract manufacturers, designers, wholesalers, and retailers from around the world, providing opportunities to network, gather information, and identify production and sales centers.

Supplier Websites: Visit the websites of wedding dress manufacturers and wholesalers to learn more about their operations and locations. Many companies provide information about their production facilities, distribution centers, and showroom locations on their websites. This can give you insights into where wedding dresses are produced and sold.

Industry Associations: Contact fashion industry associations and organizations for information about wedding dress production and sales centers. These associations may provide resources, directories, and insights into industry trends and developments. Examples include the American Apparel & Footwear Association (AAFA) and the International Textile Manufacturers Federation (ITMF).

Local Contacts and Networks: Reach out to local contacts and networks within the fashion industry for insights into wedding dress production and sales centers. This may include fashion designers, retailers, manufacturers, and industry professionals who can provide firsthand knowledge and recommendations based on their experiences.

Academic Research: Explore academic research and studies related to the wedding dress industry. Academic journals, dissertations, and scholarly articles may offer in-depth analyses of production processes, market dynamics, and geographical patterns within the wedding dress industry.

By utilizing these research methods, you can gather valuable information about wedding dress production and sales centers, including their locations, key players, market trends, and business opportunities. This information can help you make informed decisions and identify strategic opportunities within the wedding dress industry.

Visiting Wholesale Centers Where You Can Buy Wholesale Wedding Dresses

Visiting wholesale centers where you can buy wholesale wedding dresses can be an effective way to browse a wide selection of products, negotiate deals, and establish relationships with suppliers. Here’s how to plan your visit:

Research Wholesale Centers: Start by researching wholesale centers known for selling wedding dresses. These centers may be located in fashion districts, garment districts, or wholesale marketplaces in major cities or manufacturing hubs. Look for information online, including directories, websites, and industry forums, to identify potential wholesale centers to visit.

Verify Operating Hours and Policies: Before visiting a wholesale center, verify its operating hours, location, and any specific policies for visitors. Some wholesale centers may require appointments or registration in advance, while others may have designated days or hours for wholesale buyers.

Plan Your Visit: Plan your visit to the wholesale center, taking into account factors such as transportation, parking, and other logistics. Determine the best time to visit based on your schedule and the center’s operating hours. Consider allocating sufficient time to explore the center thoroughly and visit multiple vendors.

Prepare Necessary Documentation: Bring any necessary documentation for your visit, such as a business license, resale certificate, or proof of wholesale status. Some wholesale centers may require these documents to verify your eligibility as a wholesale buyer.

Set a Budget and Product Criteria: Determine your budget and product criteria before visiting the wholesale center. This includes considerations such as the types of wedding dresses you’re interested in, price ranges, quality standards, and any specific styles or designs you’re looking for.

Browse and Compare: Once at the wholesale center, take time to browse through the vendors’ offerings and compare products, prices, and terms. Pay attention to factors such as fabric quality, construction, sizing options, and available styles. Take notes and collect catalogs or product samples for reference.

Negotiate Pricing and Terms: Engage with vendors to negotiate pricing and terms that meet your budget and requirements. Be prepared to discuss bulk discounts, payment terms, minimum order quantities, and any additional services or perks offered by the vendors. Aim to establish mutually beneficial agreements that align with your business objectives. Where to buy wholesale wedding dresses

Request Samples or Trials: If possible, request samples or trials of the wedding dresses you’re interested in before making a large purchase. Sampling allows you to assess the quality, fit, and overall suitability of the dresses for your business. It can also help you make more informed purchasing decisions.

Build Relationships: Take the opportunity to build relationships with vendors and suppliers during your visit. Exchange contact information, ask about future product releases or promotions, and express your interest in ongoing collaboration. Building strong relationships can lead to better deals and opportunities in the future.

Follow Up: After your visit, follow up with vendors and suppliers to confirm any agreements reached, finalize orders, and address any outstanding questions or concerns. Maintain open communication channels to ensure a smooth and successful partnership moving forward.

By following these steps and effectively planning your visit to wholesale centers, you can maximize your opportunities to buy wholesale wedding dresses and build relationships with suppliers in the bridal industry.